To Top

So You Want to Be a Candidate?


(Chuck Muth) – I’ve developed a new campaign training workshop for folks who might be *thinking* about running for office next year but maybe aren’t 100% sure – or have already decided to run but still have a lot of questions about how to put together a winning campaign.

It’s also for candidates who weren’t successful in a previous run(s) and are considering running again…but want to avoid any mistakes this time around that they may have made the first time.

It’s also for party and club leaders – really, anyone involved in recruiting or volunteering to help candidates – so you’ll know when a candidate is doing something “wrong” and can gently correct them (be careful, many have tender egos).

Much of this workshop is taken directly from the campaigning training books, cassette tapes (ah, those were the days!), manuals and workshops developed by Newt Gingrich and his senior strategy adviser, Joe Gaylord – the “architect” of the Contract with America.

SIDENOTE: I’ll be Newt’s guest on his “Newt’s World” podcast this week.  Taping later this afternoon.  Will let you know when it’s up with the link.

Anyway, the new workshop includes…

  • The 6 main qualities every good candidate should possess
  • The candidate’s three main jobs (no, posting on Facebook ain’t one of them)
  • 15 factors to consider before pulling the trigger
  • The important differences between a challenger and an incumbent campaign
  • 12 pre-launch strategic and tactical decisions you need to make
  • 13 steps to take to kick-start your campaign
  • The one thing that’s far more important than “polling” (your whole messaging strategy depends on this)
  • How to deal with party leaders
  • How to deal with the media
  • How to deal with “time vampires”
  • How to develop your 7-point stump speech
  • My Top 10 reading list for candidates and campaign operatives

Now, here’s the problem…

This all looks good on paper.  But I’ve never done this one before, live, in front of an audience. So I don’t know if it’s gonna take 2 hours, 3 hours, or what.

For that reason, I’m going to do a special “off Broadway” production of “So You Want to Be a Candidate?” next Thursday night in Las Vegas from 6:00 pm ‘til…???

And I need some “guinea pigs” who won’t mind if this new presentation is a little rough around the edges or how long it might run.

So while I’ll probably charge $49/person for this workshop in the future, I’m offering this first one for those willing to help me out and attend this kickoff presentation for…FREE.


I want to keep this one small to allow for maximum give and take – including questions.  So it’s only open to 20 people…and more than half the seats are already reserved by Inner Circle members who got an advance invitation yesterday.

If you’d like to apply to join us, just shoot an email to and let me know your interest and why.

Let me know if you’re a candidate, thinking about being a candidate, or just want to learn more about what it takes to be a good candidate. And include both your email address and best phone number to contact.

The training office is not far from McCarran Airport (no, I still can’t bring myself to call it “Harry Reid International”) near Russell and Pecos.  Will give those accepted to attend the exact address when confirmed.

Check-in will start at 5:30 and the workshop will begin promptly at 6:00 pm.

And while it might not be “finely polished,” I guarantee you’re gonna learn some things you absolutely won’t learn anywhere else – from anyone else.  And we’re gonna have some FUN, too.

So again, if you want to help me out and join me next week for the first-ever “So You Want to Be a Candidate?” workshop, shoot an email to and I’ll take it from there.

First come, first served.  But if you miss out on this one, don’t worry.  I’ll be doing it again in the coming weeks, and also expect to take the show in the road around Nevada very soon.

Peace and love, luv.  Peace and love.

Dr. Chuck

Laughter Still the Best Medicine

Overheard at last night’s Clark County GOP meeting…

Republican blogger and Jon Ralston wannabe Rob Lauer – a man who fell out of the Stupid Tree and hit every branch on the way down – showed up and ordered a pizza from the restaurant while waiting for the election activities to start.

The waitress asked if he wanted it cut into six pieces or twelve.

“Six please” Lauer replied.  “I could never eat twelve!”

7 Worst Habits of Highly Unelectable People

  1. Picking the wrong race
  2. Picking the wrong district
  3. Picking the wrong issues
  4. Picking the wrong time
  5. Picking the wrong consultants
  6. Picking unnecessary fights with the media
  7. Picking door-knocking over fundraising


“It’s not the best candidate who wins; it’s the best campaign.” – Chuck Muth

Mr. Muth is president of Citizen Outreach, publisher of Nevada News & Views, and founder of  You can sign up for his conservative, Nevada-focused e-newsletter at  His views are his own.


This blog/website is written and paid for by…me, Chuck Muth, a United States citizen. I publish my opinions under the rights afforded me by the Creator and the First Amendment to the United States Constitution as adopted by our Founding Fathers on September 17, 1787 at the Constitutional Convention in Philadelphia, Pennsylvania without registering with any government agency or filling out any freaking reports. And anyone who doesn’t like it can take it up with George Washington, Thomas Jefferson, Ben Franklin and John Adams the next time you run into each other.

Copyright © 2024 Chuck Muth